Terms & Conditions

By approving and signing off the design of your website you are instructing us to place your product(s) or services live on the Internet. Once your website is live you are liable for a one year initial and on-going domain registration, and website hosting fee (or similar charge applicable to your chosen website package). This amount is clearly shown on your domain & hosting invoice. As it is in the case of our Support Packages your payments can be spread via an ongoing monthly Direct Debit using our online payment partner Go Cardless. However please note that you are liable for the full amount for the 12 month period from the date of the invoice at any given time. Your domain & hosting fee is an ongoing charge that is renewed annually. Domain & hosting fees are subject to inflationary increase. This contract is recurring until we are notified in writing by you giving 30 days’ notice of your intent to cancel. Failure to pay for the design and/or your initial and on-going domain registration, and website hosting fee (or a similar applicable charge) in full or via a Direct Debit, will lead to your website being removed from the Internet and replaced with the following temporary holding page www.webdirections.co.uk/website-unavailable. Any email accounts/address connected to the domain will also cease to work. You will also be liable for a £35 + VAT reconnection charge. This charge cannot be refunded and you must pay it in full along with the amount showing on your invoice prior to your website being reconnected. Failure to pay this disconnection charge and any other monies due to Web Directions will result in legal action, and your website could well be replaced with this holding page http://www.webdirections.co.uk/cowboystatus.

After we have been paid in full your site will be reconnected but any future payments must be paid in full not by Direct Debit. You will be invoiced at the renewal date and payment to Web Directions will be expected to be paid immediately you will not be given credit terms.

The advertising and marketing of your website is your responsibility. Web Directions cannot be held responsible for the low ranking of any website created by us within search engines such as Google. Low numbers of visits or inactivity on your website is out of our control and is not accepted as a reason for non-payment. We cannot guarantee any increased sales or enquiries as a result of our web services.

Should you have any questions regarding our Terms and Conditions please email or speak to contact your account handler.

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Glossary

Meta Tags

Meta tags and metadata allows the website to define non-visible information about the website. Search engines can use this information to determine what information they should feature in the search results etc.

Alt Text

Stands for alternative text. This is the text that is displayed if an image fails to load and is also used for accessibility. If you are blind, your computer will read out the image alt text as a way of describing to the user what the image is portraying.

HTML5 Element Tags

HTML5 offers new semantic elements to define different parts of a web page which make it easier for search engines to locate and read relevant content on your site.

Backend

This is the non-customer facing, behind the scenes part of the website. EG, the code files and databases which make the website work.

Breadcrumb Navigation Paths

These are text links which show the user where abouts on the website they are in relation to other content on the site. If they clicked on ‘Link 1’ from the homepage, the breadcrumb on that page would display as ‘Home > Link 1’. You can then use these links to quickly navigate back to previously visited or other relative pages on the website.

Google Analytics

Google Analytics allows you to track pages on your website and monitor which pages are viewed the most, how visitors got to that page and how long they stayed on that page. You can then use this information to improve weaker pages and also to find ways to encourage visitors to come back to your website. Read more here.